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OverviewFull Product DetailsAuthor: Grisna Anggadwita , Erni MartiniPublisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 17.40cm , Height: 1.20cm , Length: 24.60cm Weight: 0.420kg ISBN: 9780367542429ISBN 10: 0367542420 Pages: 228 Publication Date: 01 August 2022 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsDigital-Based Management, Strategy, Economics, Corporate Governance, Industry 4.0ReviewsAuthor InformationGrisna Anggadwita is a full time lecturer at the Business Management of Telecommunications and Informatics Department, School of Economics and Business, Telkom University, Indonesia. She teaches courses in entrepreneurship, small business management, e-commerce and business processes. Her research interests include entrepreneurial intention, technology management, women entrepreneurship, business incubator, and innovation management. She is an active researcher and published more than 100 articles in leading international and national journals as well as international proceedings. Erni Martini is a full time lecturer at the Business Management of Telecommunication and Information Department, Faculty of Economic and Business, Telkom University, Indonesia. She teaches courses in marketing management, integrated marketing communication, interpersonal and business communication, and also audience and content. Her research interests are in the marketing field, especially marketing on social media, consumer behavior, consumer behavior in social media, integrated communication in the digital environment, and content analysis. She is an active researcher and published articles in international and national journals and proceedings. Tab Content 6Author Website:Countries AvailableAll regions |
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