Overview

This work offers a structured analysis of the dynamics of the digital economy and innovation management, highlighting the economic, managerial, legal, and technological challenges related to the Information and Communication Technology (ICT) sector. It examines the business models of tech startups, the various forms of innovation and their impact on corporate competitiveness, as well as the ecosystems and financing mechanisms that foster the creation and development of digital projects. The book also addresses the protection and valuation of intangible assets, innovation marketing, the diffusion and adoption of technologies, and essential regulatory aspects such as cybersecurity, personal data protection, and international standards. The role of incubators, accelerators, and support mechanisms is presented as a central lever for innovation and entrepreneurship.

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