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Full Product Details

Author:   John DiMarco (St. John's University, Queens, NY)
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 19.10cm , Height: 2.00cm , Length: 23.40cm
Weight:   0.703kg
ISBN:  

9780470398364

ISBN 10:   0470398361
Pages:   352
Publication Date:   19 March 2010
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Preface xi Acknowledgments xiii Part One Theory and Principles 1 Chapter 1 Communication Goals 3 Chapter Objectives 3 What is Graphic Communication? 4 Information 9 What is Information? 9 Principles and Goals: Design for Information 10 Persuasion 14 What is Persuasion? 14 Principles and Goals: Design for Persuasion 17 Education 18 What is Education? 18 Principles and Goals: Design for Education 19 Entertainment 21 What is Entertainment? 21 Principles and Goals: Design for Entertainment 21 References 24 Notes 25 Chapter 2 Design: Definition and Devices  27 Chapter Objectives 27 Design as a Problem-Solving Tool 28 What is Design? 28 Design Devices 44 Space, Format, and Structure 44 References 56 Chapter 3 Design: Elements and Principles  59 Chapter Objectives 59 The Visual Pieces 60 Line 60 Shape 61 Texture 62 Value 62 Color 63 Type and Typography 73 Design Principles 83 Evaluating and Critiquing Your Work 93 References 94 Chapter 4 Conceptualization and Planning 97 Chapter Objectives 97 Inspiration 98 Seven-Step Design Process 98 Identify 99 Research 101 Target 103 Conceptualize 104 Create 107 Revise 108 Evaluate 108 Digital Design Project Types 108 Possibilities 108 Annual Reports and Business Reports 110 Announcements, Invitations, and Postcards 110 Advertising 111 Books 112 Brochures and Collateral 114 Calendars 115 Catalogs 115 Direct Mail and Direct Response 116 Environmental Graphics 116 Internet Design 118 Letterhead and Stationery (Corporate Identity) 119 Logos 121 Newsletters 122 Packaging 123 POP, Signs, and Billboards 124 Posters 124 Publication Design 127 References 129 Part Two Techniques 131 Chapter 5 Raster Graphics  133 Chapter Objectives 133 Digital Imaging and Raster Graphics 134 Raster Graphics for Print and Web 135 Raster Graphics Techniques 136 Document Setup 137 Layers and Compositing 140 Selections 144 Masks 158 Color 161 Shape Basics 167 Retouching Basics 169 Type in Digital Imaging Applications 177 Bitmap Filters 180 Layer Effects 181 Final Output for Print 184 Final Output for Web 188 Design Assignment 190 Online Movie Lessons 191 Bibliography 191 Chapter 6 Vector Graphics 193 Chapter Objectives 193 Digital Illustration and Vector Graphics 194 Vector Graphics for Print and Web 194 Vector Graphics Techniques 196 Document Setup 197 Layers and Templates 198 Color 201 Shapes and Paths 208 Typography 221 Final Output for Print 226 Final Output for Web 226 Design Assignment 226 Online Movie Lessons 227 Bibliography 227 Chapter 7 Digital Page Layout for Print  229 Chapter Objectives 229 Page Layout Techniques 232 Document Setup 232 Using Color 240 Text and Typography 245 Working with Images 257 Design Assignment 263 Online Movie Lessons 265 Bibliography 265 Chapter 8 Web Site Design and Development  267 Chapter Objectives 267 Creating a Web Site 269 The Design and Development Process 270 Web Design and Development Techniques 276 Web Design and Graphics Techniques 276 Web Development Techniques 296 Behaviors 312 Uploading Files to the Internet 319 Design Assignment 322 Online Movie Lessons 322 Bibliography 322 Figure Credits 323 Index 327 Appendices and online movie lessons are available at www.wiley.com/go/digitaldesign.

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Author Information

JOHN DiMARCO, PhD, is Assistant Professor at St. John's University as well as creator and founder of PortfolioVillage.com. He is the author of Web Portfolio Design and Applications and Computer Graphics and Multimedia: Applications, Problems, and Solutions.

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