Digital Customer Experience Management der Plattform Steam: HMD Best Paper Award 2017
Author:   Benjamin Spottke
Publisher:   Springer Fachmedien Wiesbaden
Edition:   1. Aufl. 2018
ISBN:  

9783658227586


Pages:   27
Publication Date:   31 July 2018
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Digital Customer Experience Management der Plattform Steam: HMD Best Paper Award 2017


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Author:   Benjamin Spottke
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer Vieweg
Edition:   1. Aufl. 2018
Dimensions:   Width: 14.80cm , Height: 0.20cm , Length: 21.00cm
Weight:   0.080kg
ISBN:  

9783658227586


ISBN 10:   3658227583
Pages:   27
Publication Date:   31 July 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

Table of Contents

Steam als führende Plattform der Videospieleindustrie, Datenerhebung und Analyse.- Gestaltungsebenen digitaler Plattformen und ihre Bedeutung für die Digital Customer Experience.- Illustration der Handlungsempfehlungen in Automobil-, Unterhaltungs- und Versicherungsbranche.

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Author Information

Benjamin Spottke lehrt und forscht am Institut für Wirtschaftsinformatik der Universität St. Gallen.

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