Digital Customer Experience Engineering: Strategies for Creating Effective Digital Experiences
Author:   Lars Wiedenhoefer
Publisher:   APress
Edition:   1st ed.
ISBN:  

9781484272428


Pages:   137
Publication Date:   13 August 2021
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Digital Customer Experience Engineering: Strategies for Creating Effective Digital Experiences


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Author:   Lars Wiedenhoefer
Publisher:   APress
Imprint:   APress
Edition:   1st ed.
Weight:   0.244kg
ISBN:  

9781484272428


ISBN 10:   1484272420
Pages:   137
Publication Date:   13 August 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter 1: The importance of acting today – getting digital experiences right is not optional.- Chapter 2: Opportunities to optimize the structure of the traditional digital engineering feedback loop.- Chapter 3: Digital customer experience engineering.- Chapter 4: The goals and guiding principles.- Chapter 5: Interactions with adjacent functions.- Chapter 6: The how-to guide – a collection of essential techniques.- Chapter 7: Useful tools for observability and insights.- Chapter 8: Key metrics for successful digital engineering and customer quality and observability.- Chapter 9: How to get started today.

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Author Information

Lars Wiedenhoefer is currently a customer experience engineering strategist and program manager at Baazaarvoice, having previously worked at companies such as PayPal and Dell.  Lars is an accomplished technology leader and strategist focused on customer experience improvements through leading process and technology changes in departments of software engineering, operations, customer success, and customer technical support. Results include improved software engineering capabilities, security, speed-to market, end-user experience, cost savings, and increased revenue. He has global, enterprise-level experience in various industries such as ecommerce, fintech, and healthcare tech. His technology experience includes artificial intelligence, client-server, mobile, and mainframe architectures, as well as embedded technologies for plant and manufacturing controls. His areas of emphasis are strength-based organizational growth and leadership development applied to his teams and the organization. 

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