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OverviewFull Product DetailsAuthor: Agata Krowinska , Christof Backhaus , Benjamin Becker , Fabian BosserPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.480kg ISBN: 9781032346793ISBN 10: 1032346795 Pages: 240 Publication Date: 23 November 2023 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews. Author InformationDr Agata Krowinska is a Lecturer in Digital Marketing at The Business School at Edinburgh Napier University. Prof Dr Christof Backhaus is Professor of Marketing and Head of Research at The Business School at Edinburgh Napier University. Benjamin Becker has been working for Omnicom Media Group Germany for 10 years. As Managing Partner, he is responsible for the group's new business and corporate communications as well as business transformation. Fabian Bosser works at Omnicom Media Group Germany, with the Team responsible for the development of new products, content strategies and customized models in an international context. Tab Content 6Author Website:Countries AvailableAll regions |
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