Overview

This state-of-the-art textbook provides a wide-ranging foundation to communication management – including corporate communication, public relations, and strategic communication – from an exclusively digital and global perspective. The book covers the core principles necessary for introductory students of both university and executive programs, with a particular focus on how digital technology is shaping communication management in the increasingly volatile environment. To help bring theories, concepts, and challenges to life, it features captivating real-life stories, case examples and studies, and insightful Q&As with senior practitioners – collectively representing almost 40 organizations (of various types and sizes) from 20 countries across the world. Thought-provoking exercises and critical and reflective questions contribute to a deeper level of understanding of each chapter’s topics. These and other pedagogical tools – as well as the newly emerging Digital Media-Arena (DMA) Framework – orient readers with the fast-changing, global, and volatile world of digital communication management. Additionally, the book extensively incorporates emerging topics and future trends in communication management (e.g., digital communication hijacking, misinformation, virtual influencers, and AI-enabled predictive modeling). This book is designed for courses or modules that cover an introduction to communication management, corporate communication, public relations, and/or strategic communication in communications and business schools. Online resources also accompany the text: an author-created podcast, PowerPoint lecture slides, tutorial/workshop exercises, case studies, reading reflection forms, quizzes, and instructions for assignments (case study, essay, and podcast reflection). Please visit the hyperlink: www.routledge.com/9781032671307

Full Product Details

9781032671307

Table of Contents

Reviews

“In an era where the future is undeniably digital, this text is critical for both emerging and seasoned professionals in public relations to navigate and manage an ever-evolving communication landscape. The authors combine theory with practical applications through vignettes, reflective questions, and case studies that illuminate real-world challenges. Both academics and practitioners should draw on this global text as an essential guide for advancing our industry and practice.” Tina McCorkindale, President and CEO, Institute for Public Relations “This book comprises cutting-edge content that addresses digital communication management issues and challenges. The book is also innovative in how it is structured: Concepts are developed first, followed by how they are evident in practice through practitioner interviews and reflections. Case studies are presented and readers are afforded the opportunity to consolidate their learnings through exercises. It is a great example of how theory is integrated with practice.” Augustine Pang, Singapore Management University, Singapore ""The geopolitical, economic and technological conditions for communication management are changing dramatically. Digitalization is both a driver and a solution for this. This book provides a comprehensive overview of how companies can approach these challenges.” Ansgar Zerfass, Leipzig University, Germany “Communication management is an inter-disciplinary field that is heavily reliant on digital communication technologies to achieve corporate goals and engage stakeholders in meaningful, multi-way conversation. This book shines a light on the theories, processes and practices used by senior practitioners across the globe to stay ahead of the game.” Izzy Crawford, Robert Gordon University, Scotland

Author Information

Mark Badham is Senior Lecturer in Public Relations at Leeds Beckett University, UK. Vilma Luoma-aho is Professor of Corporate Communication and Vice Dean of Education at the Jyvaskyla School of Business and Economics (JSBE) at the University of Jyvaskyla, Finland.

Tab Content 6

Countries Available