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9783631864067

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Ela Sibel Bayrak Meydanoğlu is a full professor of marketing at Turkish-German University in Istanbul. Her research areas are digital marketing and digital transformation. Dilek Zamantılı Nayır is a management scholar at Turkish German University. She published in the Journal of International Management, the Journal of Knowledge Management, International Business Review. Müge Klein is a professor for management at the Turkish-German University. She received her Ph.D. degree from the Technical University of Karlsruhe. Her current research area is digital transformation. Rıza Öztürk has been a professor for statistic and mathematic at UAS Bielefeld since 2007. Previously, he had held a high-ranking position in one of the largest german telecommunication companies.

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