Overview

The Covid-19 pandemic has not only affected the health and life of people around the world but also many areas such as the economy, the way of doing business, working life, the education sector, the urban life, and consumer consumption habits. Digital technologies and solutions also played an important role in the changes brought about by the pandemic. Digitization has brought its own challenges in this context. Being aware of this issue, Turkish-German University (TGU) hosted a conference on “Digital Challenges and Strategies in a Post-Pandemic World” in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform for academicians as well as practitioners to discuss the current issues related to new digital applications, the impact of digitization, digital challenges, and necessary measures, as well as strategies to overcome these challenges in a post-pandemic world. The academic papers presented in the conference constitute the chapters of this book.

Full Product Details

Author:   Riza Öztürk ,  Ela Sibel Bayrak Meydanoglu ,  Dilek Zamantılı Nayır ,  Müge Klein
Publisher:   Peter Lang AG
Imprint:   Peter Lang AG
Edition:   New edition
Weight:   0.407kg
ISBN:  

9783631864067

ISBN 10:   363186406
Pages:   312
Publication Date:   19 July 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Ela Sibel Bayrak Meydanoğlu, Margareta Teodorescu, Müge Klein : The Impact of Blockchain on the Marketing Mix Elements: A Literature Review — Işıl Ketan, Alexander Dreyer, Dilek Zamantılı Nayır : Video-on-Demand Platforms: A Preliminary Study on Preferences and Prospective Binge Behaviour — İlke Kocamaz, Bilal Dede : Digital Marketing Trends during the Covid 19 Outbreak: Entrepreneurship Perspectives and Turkish SME Cases from the Young Businessmen Association of Turkey (TUGIAD) as Evidence from an Emerging Economy — Elif Ceren Yıldız, Taşkın Dirşehan : Blockchain Technology as a Solution to the Bullwhip Effect — Mehmet Ali Taş, Batin Latif Aylak, Damla Durak Uşar : Investigating the Effects of Digital Challenges and Strategies in Post-Pandemic Era on Supply Chain Management — Ahmet Tuğrul Tuğer : Understanding Artificial Intelligence in Service during the Post Pandemic Period — Müge Klein, Sevgin Batuk Ünlü, Selin Karaca Varinlioğlu, Merve Ahter Dede : Factors Affecting Work-Family Conflict in the Digital Work Environment — Alev Özer Torgalöz, Pınar Yozgatlı Özbilen, Deniz Mat Artun : Family-Work Conflict and Job Performance during Remote Working: Does Technostress Mediate this Relationship? — Çiğdem Vatansever, Meltem Sezer Özata, Ayça Ünsever : Transformation of Home into Workspace for Women during Covid-19 Pandemic: Expression of Work and Non-work Life Balance on Social Media — Ulrich Tamm, Rainer Lenz : Significance of the Governance of Blockchain Systems — Hüseyin Hayri Nuroğlu : Digital Challenges in the Governance of Business Networks in the Post-Pandemic Era — Seyfullah Selimefendigil, Hakan Güzeloğlu, Çiydem Çatak : Cryptocurrencies and Blockchain Technology: Investigating the Relationship between Bitcoin and Financial Markets — Mehmet Hakan Özdemir, Tolga Tuzcuoğlu, Erencan Yavrucu : The Asset Allocation Preferences of Mutual Fund Managers in the Pre-Pandemic and Post-Pandemic Periods — Kersten Kellermann : Mind the Gap: Why Germany Should Invest More in its Future — Elif Posos Devrani : Digitalizing Family: Digital Parenting during the Covid-19 Pandemic — Sven Packmohr, Henning Brink : Research-based Learning during a Pandemic – Findings from a Course on Business Informatics Conducting Research on Barriers to Digital Transformation — Axel Benning, Abdulmuttalip Erduran : Legal Challenges due to the Pandemic Impacts .

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Author Information

Ela Sibel Bayrak Meydanoğlu is a full professor of marketing at Turkish-German University in Istanbul. Her research areas are digital marketing and digital transformation. Dilek Zamantılı Nayır is a management scholar at Turkish German University. She published in the Journal of International Management, the Journal of Knowledge Management, International Business Review. Müge Klein is a professor for management at the Turkish-German University. She received her Ph.D. degree from the Technical University of Karlsruhe. Her current research area is digital transformation. Rıza Öztürk has been a professor for statistic and mathematic at UAS Bielefeld since 2007. Previously, he had held a high-ranking position in one of the largest german telecommunication companies.

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