Digital Business Models: Concepts, Models, and the Alphabet Case Study
Author:   Bernd W. Wirtz
Publisher:   Springer Nature Switzerland AG
Edition:   2019 ed.
ISBN:  

9783030130077


Pages:   247
Publication Date:   04 August 2020
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Digital Business Models: Concepts, Models, and the Alphabet Case Study


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Author:   Bernd W. Wirtz
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   2019 ed.
Dimensions:   Width: 15.50cm , Height: 1.40cm , Length: 23.50cm
Weight:   0.454kg
ISBN:  

9783030130077


ISBN 10:   303013007
Pages:   247
Publication Date:   04 August 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

Table of Contents

Foundations of Digital Business Models.- The Business Model Concept.- Digital Business.- B2C Digital Business Models: Content.- B2C Digital Business Models:Context.- B2C digital Business Models: Connection.- Hybrid Digital Business Models.- B2B Digital Business Models.- Digital Business Model Innovation.- Google/Alphabet Case Study.

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Prof. Dr. Bernd W. Wirtz holds the Chair of Information and Communication Management at the German University of Administrative Sciences Speyer.

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