Digital Assassination: Protecting Your Reputation, Brand or Business Against Online Attacks

Author:   Richard Torrenzano ,  Mark W. Davis
Publisher:   St Martin's Press
ISBN:  

9780312617912


Pages:   288
Publication Date:   25 October 2011
Format:   Hardback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Our Price $68.61 Quantity:  
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Digital Assassination: Protecting Your Reputation, Brand or Business Against Online Attacks


Overview

Full Product Details

Author:   Richard Torrenzano ,  Mark W. Davis
Publisher:   St Martin's Press
Imprint:   St Martin's Press
Dimensions:   Width: 14.00cm , Height: 2.80cm , Length: 21.00cm
Weight:   0.522kg
ISBN:  

9780312617912


ISBN 10:   0312617917
Pages:   288
Publication Date:   25 October 2011
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Out of Stock Indefinitely
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Reviews

<p> Digital Assassination provides a compass --as well as a road map-- for navigating the potholes, pitfalls and landmines of our new digital world. It is a must read from every CEO and top executive. --Dick Grasso, former Chairman & Chief Executive Officer, New York Stock Exchange <p> Sticks and stones may break your bones, names will ruin your reputation, cost you jobs and contracts, and destroy your career--online they will. Digital Assassination represents an indispensible--and, let it be said, completely engrossing--manual of self-defense.--Peter Robinson, fellow at the Hoover Institution, founder of Ricochet.com, and former speechwriter to President Reagan <br> Do you have a good reputation? Then be sure to protect it by reading Digital Assassination where the authors lay out seven ways you and your company can be irreparably harmed at the speed of a Twitter post. Knowledge is power, so pay heed to the keen and timely advice here. - Charlene Li, Author of Groundswell an


Torrenzano and Davis blend a compelling narrative, killer anecdotes and page-turning prose into a sober and worrying account of what happens when the darker side of human nature harnesses the connectedness and anonymity of today's web. Their Digital Assassination should be in the hands of anyone who has a good name--or a good business--to protect. --Mike Hayden, former Director, Central Intelligence Agency; former Director, National Security Agency <p> Digital Assassination provides a compass --as well as a road map-- for navigating the potholes, pitfalls and landmines of our new digital world. It is a must read from every CEO and top executive. --Dick Grasso, former Chairman & Chief Executive Officer, New York Stock Exchange <p> Do you have a good reputation? Then be sure to protect it by reading Digital Assassination where the authors lay out seven ways you and your company can be irreparably harmed at the speed of a Twitter post. Knowledge is power, so pay heed to the keen


Author Information

RICHARD TORRENZANO is chief executive of The Torrenzano Group, a New York strategic communications and high-stakes issues management firm that helps organizations ""take control of how they are perceived."" For almost a decade he was a member of the New York Stock Exchange's Management and Executive committees. He has managed some of the most visible global corporate crises in our lifetime. MARK DAVIS is a former White House speechwriter and a senior director of the Washington-based White House Writers Group, where he has consulted with the Defense Advanced Research Projects Agency (DARPA), as well as with some of the nation's leading telecommunications, information technology and defense-aerospace companies. He is a frequent lecturer, writer and blogger on politics, technology, and the future.

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