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9781933820729

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Whether you are completely new to the DAM industry or a salty, seasoned professional, this book is your roadmap to DAM, both current and future. --Jacob Fincher, Product Design Analyst, L Brands Thorough, authoritative but highly accessible. --Patricia Connelly, Chief Executive, Henry Stewart Global DAM Events This is inarguably the definitive book on DAM. --Sarah Cervinski, Digital Asset Manager, GoPro, Inc. Just what I was looking for--the real story of how to master the mundane routine of asset management to free the creative juices and better tell our story. --LeGrand Hunsaker, Vice President, Autism Empowerment Project

Author Information

Theresa Regli is a 25-year veteran of the information technology industry, with a particular focus on DAM for the last 13 years. She advises executives and project leads on DAM & MarTech strategy, data design, and product selection, and subsequently supports the sustainment of digital stewardship and best practices. She focuses her current work on the cultural heritage sector in her home cities of London and Philadelphia, with clients including The Philadelphia Orchestra, The Museum of London, Oxfam, The Mann Center for the Performing Arts, and The Art Fund (the UK's largest art charity). By contrast, during the last decade she led and developed DAM strategy for over 20% of the Fortune 500, including Unilever, Coca-Cola, General Mills, Shell, and Nestlé. Theresa has written over 1,000 pages of in-depth research on the DAM industry, vendors, and tools, and she is the author of the definitive book on managing media and digital marketing assets: Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice. She has presented keynotes in 18 countries over the last ten years, and is DAM Industry Partner and a guest lecturer in the digital media master's program at Kings' College, London.

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