Overview

Standing out in the technology industry can feel like an uphill battle - especially for those people who are under-represented. But what if your uniqueness could be your greatest strength? And what if AI could amplify your message? Enter... Different: How the Power of Different and AI Can Amplify Your Brand   In Different, Varsha Amin takes you on a transformative journey to reclaim your narrative and embrace your uniqueness.  This ground-breaking book offers practical strategies to leverage personal branding and AI, breaking down barriers in the technology industry. Drawing from her own experiences, Varsha: • Inspires you to embrace the power of your personal brand by daring to be different. • Exposes the harsh realities of discrimination faced by under-represented groups. • Empowers you to turn your differences into a winning brand strategy. • Shows how AI can amplify your brand story, spotlighting tools and techniques that you can use to ensure that your voice is heard. Whether you're a working parent, a marketing leader, or aspiring thought-leader, this book is for anyone who has felt overlooked and underestimated.  Let AI and personal brand storytelling redefine your future and inspire others to do the same. Your story deserves to be told - it's time to be heard. 

Full Product Details

9781836151982

Table of Contents

Reviews

Here's what Ngozi Onwuchekwa (MBA, BA Hons), TEDx Speaker & Marketing Director at Axis Digital Marketing, had to say: ""DIFFERENT is a timely, courageous, and essential book filled with raw honesty and personal experience. It urges us to confront the realities of bias, disinformation, and exclusion in our rapidly changing digital world. Blending personal truths with practical tools, it demonstrates how your uniqueness, combined with the power of AI, can help you stand out and be heard. More than just a guide to branding, this book is a call to action: to stand out, speak up, and leverage technology to uplift ourselves and others. If you've ever felt invisible or unheard, DIFFERENT serves as your blueprint for becoming impossible to ignore.""

Author Information

Varsha Amin is an award-winning brand marketer and strategist with a passion for empowering individuals and businesses to thrive in the AI and digital age. With years of experience working with UK and global clients, Varsha specialises in leveraging technology to build and scale impactful personal and business brands. In 2019, Varsha served as a trainer for Facebook's Digital Skills Programme, equipping leaders and students with cutting-edge skills in innovation, technology and AI. Her expertise has supported leading brands such as Apple, Adobe, Microsoft, Vodafone, O2, Builder.ai, and lastminute.com. Through her work, Varsha has trained over 500 professionals, including students, working parents, entrepreneurs, and corporate leaders, helping them to unlock their potential and navigate the fast-paced tech landscape. In 2020, Varsha Amin was featured in BBC tech news in celebration of Ada Lovelace Day, highlighting her resilience in adapting to the pandemic and advocating for digital skills in STEM. Varsha's mission is clear: to inspire, empower, and elevate under-represented voices in tech and beyond, ensuring that they leave their mark in an evolving AI and digital world.

Tab Content 6

Countries Available