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9781502447272

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Franny Goodrich is an edgy and often controversial writer. Nonetheless, he offers no apology for ruffled feathers or a few raised eyebrows within the billion-dollar Fitness and Weight-loss Industry. Goodrich continues to be an aggressive watchdog against frauds and scams propagated by - as he puts it - an industry's shamelessly selling false hope to a mostly uninformed public. He studied Exercise Science and is certified by the American Council on Exercise. Goodrich often credits an early-age fascination with science for igniting his passion for uncovering the real science of nutrition, exercise, and athletic-performance improvement. He is a former national-level track and field athlete, natural-bodybuilding competitor, and health club chain owner. In 2009 he formed the Consumer Awareness Group, Body Coaches of America, to keep the public informed and protect consumers from myths, lies, and industry nonsense. In 2010, Goodrich's published his first book: Diet, Exercise, & Weight-loss BullSh*t - Exposed! It became an internet hit and led to his popular Facebook blog page. It is revised and updated in 2014. Franny Goodrich continues his efforts to improve the Personal Training industry by encouraging Trainers to make a commitment to their client's results, using sound eating and exercise principles, instead of gimmicky exercise protocols and useless dietary supplements. Currently a Freelance Author, Writer, and Public Speaker, Franny Goodrich's latest project is the development of educational workshops based on his popular books. He resides in Norton Massachusetts. He can be contacted at: frangoodrich@msn.com

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