Die Neuausrichtung des App- und Smartphone-Shopping: Mobile Commerce, Mobile Payment, LBS, Social Apps und Chatbots im Handel
Author:   Gerrit Heinemann
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   1. Aufl. 2018
ISBN:  

9783658191344


Pages:   233
Publication Date:   25 October 2017
Format:   Mixed media product
Availability:   In Print   Availability explained
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Die Neuausrichtung des App- und Smartphone-Shopping: Mobile Commerce, Mobile Payment, LBS, Social Apps und Chatbots im Handel


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Author:   Gerrit Heinemann
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   1. Aufl. 2018
Weight:   0.529kg
ISBN:  

9783658191344


ISBN 10:   3658191341
Pages:   233
Publication Date:   25 October 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Mixed media product
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Language:   German

Table of Contents

Always-on - das neue Kaufverhalten.- Neuausrichtung des APP- und Smartphone-Commerce.- Location-based App und Smartphone Commerce.- App-based Social Commerce.- Studie uber Smartphone-Nutzung und -Lokalbezug.

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Author Information

Prof. Dr. Gerrit Heinemann ist Professor fur Betriebswirtschaftslehre, Management und Handel und Leiter des eWeb Research Centers an der Hochschule Niederrhein.

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