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9783030949631

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Yoon focuses entirely on an understudied aspect, namely the diasporic lens, combining ethnographic methodology as well as cultural, historiographic, postcolonial, and (social) media studies. His ethnographic methodology is a needed and refreshing way to avoid the triumphalist attitude that the Korean Wave is a dominant force that is unmatched by any other 'national' cultural exports or on the contrary, that it is a fleeting trend, lest we consider two decades ephemeral. ... Yoon adds his contribution with the Canadian case of the Korean diaspora reception and reflection. (Moises Park, Asian Communication Research, Vol. 20 (1), April, 2023) Diasporic Hallyu: The Korean Wave in Korean Canadian Youth Culture is contemporary and informative enough to investigate the interactive relationships between diaspora and popular culture and further is conducive to having critical knowledge of scattered audiences. ... the book will make a significant contribution to the growing literature in global popular culture. (Lei Li, Critical Arts, December 15, 2022)

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Kyong Yoon is Professor of Cultural Studies at the University of British Columbia Okanagan, Canada. He has published widely on digital media, South Korean popular culture, migration, and youth culture. He is the author of Digital Mediascapes of Transnational Korean Youth Culture (2020) and a co-author of Transnational Hallyu: The Globalization of Korean Digital and Popular Culture (2021).

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