Developing Strategic Marketing Plans That Really Work: A Toolkit for Public Libraries
Author:   Terry Kendrick
Publisher:   Facet Publishing
ISBN:  

9781856049856


Pages:   240
Publication Date:   31 December 2013
Format:   Electronic book text
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Developing Strategic Marketing Plans That Really Work: A Toolkit for Public Libraries


Overview

Full Product Details

Author:   Terry Kendrick
Publisher:   Facet Publishing
Imprint:   Facet Publishing
ISBN:  

9781856049856


ISBN 10:   185604985
Pages:   240
Publication Date:   31 December 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Strategic marketing planning for public libraries: an introduction 2. Ambition as the basis for marketing planning 3. Making sense of the market for public library services 4. Creating segment-specific value propositions for users and non-users 5. Priorities: making sound choices 6. Clear objectives and winning strategies 7. Attention-grabbing marketing communications 8. Implementation and quick progress Appendix. Twenty fast-track templates.

Reviews

'I would recommend this book to LIS professionals acress a wide range of segments, and staff and students in LIS departments. - HEA-ICS For the busy practitioner, who may or may not know all this, the book is attractive, ready for use, with advice and checklists, and at last a credible link with objectives and decisions...Facet have developed a sensible and topical book here that moves beyond the merely deja vu because it is so practical and uncondescending...Kendrick brings a practical trainer's eye to helping people get to the meat...well worth buying. - Library Review


Author Information

After ten years working in public libraries Terry Kendrick is now a strategic marketing planning consultant, and has worked on assignments in 17 different countries for over 50 organizations. He is a marketing and internet trainer for CILIP, a member of the Chartered Institute of Marketing, and a unit organizer and lecturer on the MBA programme at the University of East Anglia in Norwich.

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