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OverviewFull Product DetailsAuthor: Recep YılmazPublisher: Business Science Reference Imprint: Business Science Reference ISBN: 9798337356662Pages: 525 Publication Date: 27 February 2026 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationRecep Yılmaz, Ph.D., is a distinguished professor and Head of the Department of Public Relations and Publicity at Ondokuz Mayıs University. Specializing in Narrative Theory, Advertising, and Theoretical Communication, he is a prolific scholar whose contributions significantly impact communication and narrative studies. Dr. Yılmaz has authored twelve influential books, including (indexed in WoS and Scopus) ""Narrative Advertising Models and Conceptualization in the Social Media Age,"" ""Handbook of Research on Narrative Interactions,"" and ""Handbook of Research on Effective Advertising Strategies in the Social Media Age."" His extensive publications span prestigious journals, conference proceedings, and book chapters. Additionally, he authored the philosophical horror novella ""Çerçici,"" highlighting his versatile storytelling skills. He teaches courses such as ""Narrative in Literature, Cinema and Advertisement"" and ""Advertising Scriptwriting,"" inspiring students with innovative methodologies and profound industry insights. Tab Content 6Author Website:Countries AvailableAll regions |
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