Developing Narrative Advertising and Marketing Discourse in the AI Era

Author:   Recep Yılmaz
Publisher:   Business Science Reference
ISBN:  

9798337356662


Pages:   525
Publication Date:   27 February 2026
Format:   Hardback
Availability:   In Print   Availability explained
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Developing Narrative Advertising and Marketing Discourse in the AI Era


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Author:   Recep Yılmaz
Publisher:   Business Science Reference
Imprint:   Business Science Reference
ISBN:  

9798337356662


Pages:   525
Publication Date:   27 February 2026
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Recep Yılmaz, Ph.D., is a distinguished professor and Head of the Department of Public Relations and Publicity at Ondokuz Mayıs University. Specializing in Narrative Theory, Advertising, and Theoretical Communication, he is a prolific scholar whose contributions significantly impact communication and narrative studies. Dr. Yılmaz has authored twelve influential books, including (indexed in WoS and Scopus) ""Narrative Advertising Models and Conceptualization in the Social Media Age,"" ""Handbook of Research on Narrative Interactions,"" and ""Handbook of Research on Effective Advertising Strategies in the Social Media Age."" His extensive publications span prestigious journals, conference proceedings, and book chapters. Additionally, he authored the philosophical horror novella ""Çerçici,"" highlighting his versatile storytelling skills. He teaches courses such as ""Narrative in Literature, Cinema and Advertisement"" and ""Advertising Scriptwriting,"" inspiring students with innovative methodologies and profound industry insights.

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