Overview

Having an e-commerce Web site is no longer a competitive advantage--it's now a competitive imperative. But constructing a profitable and effective e-commerce site involves much more than simply adding shopping-cart capabilities to an existing Web site. It requires an understanding of rapidly evolving issues and the integration of complex technologies. Developing e-Commerce Sites leads you step-by-step through the process of building a sophisticated e-commerce Web site. This book brings you up to speed on the latest technologies and shows you how to integrate them into a customized e-commerce site that serves your organization's specific needs. Details and instructions are reinforced by carefully crafted code examples that incorporate empowering technologies. The examples are included on the accompanying CD-ROM. In addition, the authors describe a complete e-commerce solution, illustrating system design, user interface, and utility classes. Developing e-Commerce Sites demonstrates actual implementation of the five requisite functions of an e-commerce site: inventory management, profiling, ordering, shipping, and reporting. You will find clear, practical information on such topics as: *Java language basics *Servlets and JavaScript *SQL and JDBC *XML and how it can be used in e-commerce *Credit card verification *Security *Inventory management *Customer profiling *Ordering, shipping, and reporting With this book as a guide, technical professionals and managers charged with deploying an e-commerce site will learn the important issues, underlying technologies, and practical skills needed to accomplish this formidable task successfully. 0201657643B04062001

Full Product Details

Author:   Vivek Sharma ,  Rajiv Sharma
Publisher:   Pearson Education (US)
Imprint:   Addison Wesley
Dimensions:   Width: 23.50cm , Height: 2.90cm , Length: 18.70cm
Weight:   1.048kg
ISBN:  

9780201657647

ISBN 10:   0201657643
Pages:   648
Publication Date:   12 July 2000
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Mixed media product
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

Introduction Rationale Target Audience Highlights of the Book Organization Acknowledgments Part I Chapter 1 The Basics of Internet Technology Skill Level Required Web Sites and Browsers Web Pages and HTML Web Servers and HTTP URLs FORMS and CGI Javascript Cookies Java and Servlets Databases JDBC XML e-Commerce Systems Inventory Management Systems Profile Management Systems Ordering Management Systems Shipping Management Systems Reporting Systems Getting on the Internet Using an ISP Using a Hosting Service Keeping the Computer with You A Note about Speed Disclaimer Part II Chapter 2 HTML Introduction First HTML File Some Formatting Tags Links Lists Tables Frames Forms Putting Comments in HTML Conclusion Chapter 3 Java Introduction Object Oriented Programming First Java Program Applets and Applications Instances Method Overloading Inheritance Interfaces Packages Exceptions File I/O Threads Some Useful Classes and Methods Vectors Hashtables Object Serialization Remote Method Invocation (RMI) Reading a URL Working with Proxies Internationalization Applets Threads in Applets Java Mail API Commenting Code in Java Some Useful Tools Some Practical Examples Example 1: Displaying Multiple Advertisements on Your Site Example 2: Keeping Track of Clicks on Advertisements Conclusion Some Handy Classes and Methods in Some Useful Packages Chapter 4 Servlets = HTML FORMs = POST and GET METHODs = Anatomy of a Request and a Response = CGI Scripts = Drawbacks of CGI = Efficiency with Servlets = Anatomy of a Servlet = JServ--Servlet Engine = A Basic Servlet = FORM Variables = Cookies = Sessions = Some Practical Examples Example 1: Bulk Email Sender Example 2: Internationalized Help Screens for Your Worldwide Customers Example 3: Stocks Reader = Example: Session-Based Shopping Cart = Conclusion = Some Useful Interfaces/Classes and Some of Their Methods Chapter 5 Javascript Introduction Documents documents.forms Statements Examples Functions Objects in Javascript Events and Event Handling Arrays FORMs Select Lists Buttons Submit and Radio Buttons Checkboxes Text Fields and Text Areas Frames Cookies A Practical Example Example: Personalized One-to-One Service to Customers Some Useful Methods, Properties, and Event Handlers of Some Useful Objects Reference Chapter 6 SQL and JDBC Databases and SQL Schemas Datatypes Table Creation Column Constraints Keys Indexes Dropping Tables Data Insertion and Modification Transactions Data Retrieval Operators Functions Retrieving Records from Multiple Tables Deleting Records Sequences Stored Procedures JDBC Connecting to the Database Drivers Connection Object Statement Object Retrieving Data Inserting/Modifying Data PreparedStatement Insert into a LONG Column CallableStatement Transactions in JDBC Some Practical Examples Example 1: A Customer Registration System Example 2: Bulk Email Sender--JDBC Version Some Useful Classes and Interfaces in the Java.sql Package Chapter 7 XML Introduction Some Rules to Follow Displaying an XML Document Data Interchange with an XML Document Document Type Definitions (DTDs) Parsers Using XML Client-Side Usage Server-Side Usage Some Practical Examples Example 1: Generating XML from the Database Example 2: Reading XML Data into the Database Example 3: XML-Based Stock Analyzer Conclusion References PART III Chapter 8 Credit Card Verification Card Authorization URLs Third-Party APIs Chapter 9 Security and Performance Security Firewalls Database Security Software Patches Data Transmission Security Public and Private Keys Certificates Ciphers Secure Sockets Layer Message Digests Password Security Some Hints on Making the Applications Secure Performance Finding and Fixing Bottlenecks Some Suggestions PART IV Chapter 10 System Design Introduction Inventory Management System Things to Think About Profile Management System Things to Think About Ordering Management System Things to Think About Other Systems Conclusion Chapter 11 Functionality Introduction Inventory Management System Menu Adding a Category Adding a Subcategory Deleting Categories Adding Products Modifying Products Viewing and Deleting Products Typical Usage Scenario Ordering System Sign-In Page Ordering Menu Adding Products to Checkout Cart Cart Contents Checkout Checkout for Existing Users Personal Cart Option Categories Option Order History Option Search Option Typical Usage Scenario Profile Management System Top Menu Registration Profile Update Contact Us Option Password Finder Option Shipping Management System Sign-In Page Reporting System Sign-In Page Reporting Menu User Distribution Sales Distribution User Frequency Sales Frequency Chapter 12 Utilities Introduction Description of the Utilities Connection-Pooling Utility Authenticator Email-Sending Utility HTML Template Utility Chapter 13 Inventory Management System Prerequisites High-Level Description Classes and Their Methods Detailed Description HTML Files in Document Root Other HTML Files and Templates Chapter 14 Profile Management System High-Level Description Classes and Their Methods Detailed Description Document Root HTML Files Other HTML Files and Templates Chapter 15 Ordering Management System High-Level Description Classes and Their Methods Detailed Description Document Root HTML Files Other HTML Files and Templates PART V Chapter 16 Shipping Management System High-Level Description Classes and Their Methods Detailed Description Document Root HTML Files Other HTML Files and Templates Chapter 17 Reporting System High-Level Description Classes and Their Methods Detailed Description Document Root HTML Files Other HTML Files and Templates Appendix A Installation and Configuration Instructions Apache Installation Troubleshooting Configuration JServ Installation Configuration Oracle Utilities mSQL Troubleshooting Utilities JDBC Drivers Troubleshooting JavaMail Appendix B Complete Code Listing Installation Inventory Management System Ordering Management System Profile Management System Shipping Management System Reporting System Utilities SQL For Creating Tables and Sequences Index. 0201657643T04062001

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Author Information

Vivek Sharma is a software developer at Oracle Corporation with nearly seven years of software development and research experience. He writes for Web magazines such as Java Developers' Journal, and his major area of interest and expertise is Internet application research and development. Rajiv Sharma is the CEO of EDA, Inc., and also works as an independent consultant. He has more than ten years of experience, and is co-author of Java Programming by Example (SIGS publications/Cambridge University Press) with Vivek Sharma. 0201657643AB04062001

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