Overview

For more than a century, General Motors has been woven into the fabric of American life-shaping roads, skylines, economies, and the very way the world moves. From the daring vision of William C. Durant to the rise of iconic brands like Chevrolet, Cadillac, and Pontiac, GM's history is a chronicle of relentless ambition, innovation, and reinvention. This sweeping narrative traces GM's path through industry-shaping breakthroughs, fierce competition, design revolutions, financial crises, and its bold leap into a new era of electrification and automation. Detroit's Other Giant: The GM Empire brings to life the drama behind the boardroom doors and on the factory floor. It chronicles how the company navigated the Great Depression, two World Wars, muscle car mania, oil shocks, and the challenges of globalization. With unflinching detail and compelling storytelling, the book explores GM's pivotal moments-its triumphs, setbacks, and lasting impact on global culture. From Motorama dreams and NASCAR glory to the race for electric dominance, this book reveals the lessons of resilience, adaptation, and vision that have defined General Motors and continue to drive its future.

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9781923545557

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