Overview

This work integrates songwriting and academic research to explore the current challenges in managing (tourism) places. The emotional power of music propels a critical investigation into contemporary seaside, urban and rural destinations, and the ambiguities affecting their sustainable development. This journey frames tourism as a context where we can better scrutinise the contradictions of capitalism or overlook them, since we are distracted by the charming playfulness of travel consumption.

Full Product Details

9788857593203

Table of Contents

Reviews

"""[A] synthesis and metadiscussion of Giovanardi's long-standing academic and applied research on tourism and place branding locations across western Europe... a multidimensional, concise contribution to tourist studies that also offers an artistic model for disseminating and discussing scholarly insights.""-- ""Journal of Anthropological Research"""

""[A] synthesis and metadiscussion of Giovanardi's long-standing academic and applied research on tourism and place branding locations across western Europe... a multidimensional, concise contribution to tourist studies that also offers an artistic model for disseminating and discussing scholarly insights.""-- ""Journal of Anthropological Research""

Author Information

Massimo Giovanardi is an expert in place branding, a management philosophy for re-imagining cities, regions and tourism places. He works as an Associate Professor at the University of Bologna and he is active as a singer, guitarist and composer.

Tab Content 6

Countries Available