Overview

Animate your marketing potential! Dynamic digital marketing can make all the difference between a successful business and a company in decline. Destination Animation is the one-stop resource for smart marketing professionals and business owners who need to boost marketing potential and shine a light on their business. Read this book to help you: Enhance your marketing output with the power of animation Find the best animation studio to suit your marketing needs and achieve your goals Understand why an accurate brief is crucial for your business – and learn how to write one Unleash the potential of animated marketing to propel your business towards success Get the best return on investment

Full Product Details

Author:   Christine MacKay
Publisher:   Rethink Press
Imprint:   Rethink Press
Dimensions:   Width: 14.00cm , Height: 1.70cm , Length: 21.60cm
Weight:   0.482kg
ISBN:  

9781781336342

ISBN 10:   1781336342
Pages:   188
Publication Date:   11 October 2021
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Foreword Introduction Part One The New (Visual) Jingle 1 Why Animation Is A Phenomenal B2B Tool Your guide to B2B animation What to expect when commissioning an animation Summary 2 Styles Of Animation Traditional animation 2D animation 3D animation Motion graphics Stop motion AR animation VR animation Summary 3 Which Animation Style? Character-based explainer videos Software or app demo Icon-style explainer video Infographic-style explainer video Product visualisation animations How will you use your animation? Summary 4 B2B Marketing’s Indispensable Tool Why animation has become a vital tool Benefits of animation for marketing and sales Animation for specific industries Summary Part Two Plan 5 A Guide To Business Animation The briefing process Desktop research Where to start Summary 6 Mood Mood board Script Storyboard Summary Part Three Produce 7 Visuals Animatic Style frame Asset design and creation Motion Summary Part Four Publish 8 The Technical Elements Sound effects and music Rendering Editing Compositing Exporting Summary 9 Placement Distribution Animated presentations Summary 10 The Future Of Animation AR VR, mixed reality (MR) and extended reality (XR) The new normal Summary Conclusion Notes Acknowledgements The Author

Reviews

'I found Destination Animation engaging and pacy, and liked the balance of information and case studies/examples. The structure will help people to navigate and dip in and out, depending on their process or stage of commissioning. It really does give a fantastic overview. Universities/students/ colleges would be a good audience for this great introduction to the stages of a production process.' - Kate O'Connor, Animation UK Council 'I read this as someone who has always wanted to deploy animation, but lacked the tools for advocacy. I now feel equipped to articulate the benefits and the process for attaining them. The abiding impression of Destination Animation is that the reader is put in the privileged position of eavesdropping on an otherwise arcane process, with a friendly narrator who is keen to pass on their deep practical knowledge and passion for the subject. The writing is very clear, and the concepts are articulated so that a novice will be able to grasp everything. Overall, it is easy to read, fluid and engaging.' - Vanessa Vasani, Retail Reply 'I enjoyed Destination Animation. It definitely gave me a much greater understanding of animation for marketing and communication. The reference to people remembering jingles really resonated for me.' - John McMahon, MCM

‘I found Destination Animation engaging and pacy, and liked the balance of information and case studies/examples. The structure will help people to navigate and dip in and out, depending on their process or stage of commissioning. It really does give a fantastic overview. Universities/students/ colleges would be a good audience for this great introduction to the stages of a production process.’ – Kate O’Connor, Animation UK Council ‘I read this as someone who has always wanted to deploy animation, but lacked the tools for advocacy. I now feel equipped to articulate the benefits and the process for attaining them. The abiding impression of Destination Animation is that the reader is put in the privileged position of eavesdropping on an otherwise arcane process, with a friendly narrator who is keen to pass on their deep practical knowledge and passion for the subject. The writing is very clear, and the concepts are articulated so that a novice will be able to grasp everything. Overall, it is easy to read, fluid and engaging.’ – Vanessa Vasani, Retail Reply ‘I enjoyed Destination Animation. It definitely gave me a much greater understanding of animation for marketing and communication. The reference to people remembering jingles really resonated for me.’ – John McMahon, MCM

Author Information

Christine MacKay is the founder of salamandra.uk, who specialise in animation for business (B2B) and visual problem-solving. She works with many different industries to produce engaging corporate explainers, adverts, training videos, immersive, augmented and virtual presentations and book illustrations. Find out more at www.salamandra.uk

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