Overview

The difference between an effective and an ineffective publication - be it a letterhead, an advert, a newspaper, a book or even a web page - is that one gets read and the other ends up ignored. The trick is pulling together words and images on the page in a way that grabs and maintains the viewer's attention, without resorting to gimmicks. Here we explain the basics of good layout and design, and show you how to produce projects of professional quality every time, using only your computer.

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9781844253173

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Kyle MacRae is a freelance writer and journalist living in France. He contributes technology and internet features to magazines and the UK press, with a strong focus on debunking jargon, explaining how things work in plain English and helping to make everyday computing accessible to all.

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