Overview

Designing Your Brand explores 6 critical touchpoints that are revolve around communicating a brand. Backed by research insights ranging from whether a logo should comprise an active or passive design, angular or rounded edges, or how your logo can be future-proofed, the book digs deep and makes its points actionable and practitioner-friendly. Authored by co-founder of leading global communications powerhouse SYL+JAS (www.sylnjas.com), this book is peppered with nuggets and action points. Take a hold of the key triggers on how you should go about setting up your website, preparing your brief to the in-house team / ad agency, choosing colours for your brand and ensuring that your loyalty programme sticks well. Contents 1. Designing your logo 2. Designing your website 3. Designing your brief 4. Designing your brand experience 5. Designing your funnel 6. Designing your customer loyalty programme Be challenged at every juncture to push the boundaries and take your brand up to the next level! Readership: Brand strategists, advertising practitioners, suits, creative/art directors, students, researchers, professors of brand design. Reach out to our team at hello@sylnjas.com to connect on issues pertaining to brand communications. BIC: KJSA - Advertising BISAC: BUS002000 BUSINESS & ECONOMICS / Advertising & Promotion BUS043060 BUSINESS & ECONOMICS / Marketing / Research BUS043000 BUSINESS & ECONOMICS / Marketing / General

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