Overview

In today’s fast-changing work environments, driven by digitalisation and hybrid work models, empathic design is essential in fostering emotional and cognitive alignment within the workforce. This book introduces the Employer Branding Relational Pillars framework, combined with feedback-sourced constructs, to examine how feedback calibration paths shape talent management and the co-creation of workplace narratives. The book combines research, including case studies and empirical models, with practical strategies to help organisations design meaningful employment experiences that align organisational goals with individual aspirations, fostering a balanced and adaptive workplace culture. The authors navigate the complexities of designing employee-centric frameworks, building on the workplace relational architecture, while providing structured methodologies to foster employers’ intentional adaptability to the evolving needs of employees across various generational groups.

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9783631919125

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Author Information

Mădălina Manolache is a post-doctoral research fellow at Transilvania University of Brasov, Romania, with a Ph.D. in Marketing (2014). She specializes in communication sciences, social psychology, employer branding and marketing communications, having contributed to several studies on workplace behavior and organisational dynamics. Gheorghe Epuran is a professor at Transilvania University of Brasov, Romania, with a Ph.D. in Marketing from the Academy of Economic Studies, Bucharest (1997). He specializes in communication marketing, online marketing, social media, tourism marketing, and sustainability. He has published over 100 papers and has been a Ph.D. supervisor since 2009.

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