Overview

Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfi ger. Th ere, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader. Fashion firms are not just in the business of selling clothing along with a variety of sidelines. Th ese companies must also sell a larger concept around which people can identify and distinguish themselves from others. Manlow defi nes the four main tasks of a fashion fi rm as creation of an image, translation of that image into a product, presentation of the product, and selling the product. Each of these processes is interrelated and each requires the eff orts of a variety of specialists, who are often in distant locations. Manlow shows how the design and presentation of fashion is infl uenced by changes in society, both cultural and economic. Information about past sales and reception of items, as well as projective research informs design, manufacturing, sales, distribution, and marketing decisions. Manlow offers a comprehensive view of the ways in which creative decisions are made, leading up to the creation of actual styles. She helps to defi ne the contribution fashion fi rms make in upholding, challenging, or redefi ning the social order. Readers will fi nd this a fascinating examination of an industry that is quite visible, but little understood.

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9780765803986

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Reviews

[A] top pick for college-level collections strong in fashion history and design... Not only art collections but business libraries as well will find it an important survey of how the presentation of fashion is influenced by social change. From fashion industry trends and leadership to the efforts of the fashion designer, Designing Clothes is an excellent, in-depth survey. --Midwest Book Review Anyone interested in the American clothing/fashion industry will find this book a helpful introduction to its unique history and culture. Extensive bibliography. Highly recommended. --B. B. Chico, Choice

-[A] top pick for college-level collections strong in fashion history and design... Not only art collections but business libraries as well will find it an important survey of how the presentation of fashion is influenced by social change. From fashion industry trends and leadership to the efforts of the fashion designer, Designing Clothes is an excellent, in-depth survey.- --Midwest Book Review -Anyone interested in the American clothing/fashion industry will find this book a helpful introduction to its unique history and culture. Extensive bibliography. Highly recommended.- --B. B. Chico, Choice -An outstanding book, beautifully combining classical theory, ethnography, and interviews. Must reading for anyone who wants to understand how clothes are designed and what this says about ourselves and the society in which we live.- --William Helmreich, City University of New York Graduate Center -Designing Clothes offers a variety of unique insider views into the alluring world of the fashion industry. Designers and their roles in fashion are described, not in the usual cliched ways, but in 21st century terms, as charismatic cultural arbiters. . . . [A]ccurately dispels some of the unrealistic mystique surrounding this powerful industry.- --Francesca Sterlacci, FIT [A] top pick for college-level collections strong in fashion history and design... Not only art collections but business libraries as well will find it an important survey of how the presentation of fashion is influenced by social change. From fashion industry trends and leadership to the efforts of the fashion designer, Designing Clothes is an excellent, in-depth survey. --Midwest Book Review Anyone interested in the American clothing/fashion industry will find this book a helpful introduction to its unique history and culture. Extensive bibliography. Highly recommended. --B. B. Chico, Choice An outstanding book, beautifully combining classical theory, ethnography, and interviews. Must reading for anyone who wants to understand how clothes are designed and what this says about ourselves and the society in which we live. --William Helmreich, City University of New York Graduate Center Designing Clothes offers a variety of unique insider views into the alluring world of the fashion industry. Designers and their roles in fashion are described, not in the usual cliched ways, but in 21st century terms, as charismatic cultural arbiters. . . . [A]ccurately dispels some of the unrealistic mystique surrounding this powerful industry. --Francesca Sterlacci, FIT [A] top pick for college-level collections strong in fashion history and design... Not only art collections but business libraries as well will find it an important survey of how the presentation of fashion is influenced by social change. From fashion industry trends and leadership to the efforts of the fashion designer, Designing Clothes is an excellent, in-depth survey. --Midwest Book Review Anyone interested in the American clothing/fashion industry will find this book a helpful introduction to its unique history and culture. Extensive bibliography. Highly recommended. --B. B. Chico, Choice An outstanding book, beautifully combining classical theory, ethnography, and interviews. Must reading for anyone who wants to understand how clothes are designed and what this says about ourselves and the society in which we live. --William Helmreich, City University of New York Graduate Center Designing Clothes offers a variety of unique insider views into the alluring world of the fashion industry. Designers and their roles in fashion are described, not in the usual cliched ways, but in 21st century terms, as charismatic cultural arbiters. . . . [A]ccurately dispels some of the unrealistic mystique surrounding this powerful industry. --Francesca Sterlacci, FIT [A] top pick for college-level collections strong in fashion history and design... Not only art collections but business libraries as well will find it an important survey of how the presentation of fashion is influenced by social change. From fashion industry trends and leadership to the efforts of the fashion designer, Designing Clothes is an excellent, in-depth survey. --Midwest Book Review Anyone interested in the American clothing/fashion industry will find this book a helpful introduction to its unique history and culture. Extensive bibliography. Highly recommended. --B. B. Chico, Choice [A] top pick for college-level collections strong in fashion history and design... Not only art collections but business libraries as well will find it an important survey of how the presentation of fashion is influenced by social change. From fashion industry trends and leadership to the efforts of the fashion designer, Designing Clothes is an excellent, in-depth survey. -- Midwest Book Review Anyone interested in the American clothing/fashion industry will find this book a helpful introduction to its unique history and culture. Extensive bibliography. Highly recommended. -- B. B. Chico, Choice

[A] top pick for college-level collections strong in fashion history and design... Not only art collections but business libraries as well will find it an important survey of how the presentation of fashion is influenced by social change. From fashion industry trends and leadership to the efforts of the fashion designer, Designing Clothes is an excellent, in-depth survey. --Midwest Book Review Anyone interested in the American clothing/fashion industry will find this book a helpful introduction to its unique history and culture. Extensive bibliography. Highly recommended. --B. B. Chico, Choice An outstanding book, beautifully combining classical theory, ethnography, and interviews. Must reading for anyone who wants to understand how clothes are designed and what this says about ourselves and the society in which we live. --William Helmreich, City University of New York Graduate Center Designing Clothes offers a variety of unique insider views into the alluring world of the fashion industry. Designers and their roles in fashion are described, not in the usual cliched ways, but in 21st century terms, as charismatic cultural arbiters. . . . [A]ccurately dispels some of the unrealistic mystique surrounding this powerful industry. --Francesca Sterlacci, FIT

Author Information

Veronica Manlow is assistant professor of sociology at St. Joseph's College, New York.

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