Overview

""Designing Childhood: Visual Storytelling for the YouTube Generation"" explores how production design shapes children's attention, learning, and emotional development in contemporary media. Written by production designer and visual educator, the book bridges art, psychology, and pedagogy, offering a framework for understanding how visual rhythm, color, scale, and spatial composition influence a child's cognitive and emotional engagement. Through methods such as Visual Rhythmics, Measured Stimulation, Dual Architecture, and Decor as Pedagogy, Mak introduces a new design language that connects educational theory with visual practice. Drawing on insights from developmental psychology and child-centered design, the book positions production design not merely as decoration but as an active educational tool that teaches, guides, and emotionally supports young audiences. Intended for production designers, set decorators, and educators, ""Designing Childhood"" redefines how visual environments can cultivate curiosity, empathy, and imagination in the next generation.

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