Overview

A design approach to help brands, agencies and cultural institutions to set themselves apart by fusing storytelling and communication design with creative algorithms, data, human interaction and programming. Today's creative professionals have more opportunities for expression than ever before - at the same time, the world is becoming increasingly difficult to depict as it is becoming more and more complex and nuanced. What the industry is missing is not (more) technology and data, but a new way of thinking. Design Unlimited presents an explorative way of thinking and designing that creates dynamic identities and meaningful connections between people and brands. Design is shown as a co-creative process between human beings, machines and the environment in which technology is no longer understood as a tool, but as a partner, and the diverse phenomena of our environment become the driving factor of design. Patrik Hübner and Larissa Lenze open up a new dimension that incorporates ideas, stories and designs and that allows thinking and designing without boundaries to make the unseen visible.

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9783721210415

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Author Information

As a programming designer and creative director, Patrik Hübner works at the interface of brand communication and technology. Having worked in traditional design for years, he discovered creative coding in 2014 and became one of the first to use the explorative creative method to rethink branding. Today, he works as a generative designer with international brands, agencies and cultural institutions, develops dynamic brand experiences and teaches at universities. Larissa Lenze moves between people, brands and media. Active as a marketing strategist for over 10 years, her professional focus is on storytelling and (personal) branding. In addition, she is currently working on her doctorate in media studies and is editor of the online publication micropolis magazine.

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