Overview

Gain the competitive edge as you: Plan for marketing success with Roger’s easy-to-use worksheets and templates Craft compelling messages that engage your reader’s full attention Master basic design principles and exploit the power of color, type, and graphics like the pros Learn insider techniques that make your marketing materials credible, recognizable, and reusable Choose the most effective medium and distribution method to match your needs and budget Companion Web site includes: Copywriting and design resources Downloadable worksheets and templates Numerous examples of effective design

Full Product Details

9780735622609

Table of Contents

Reviews

Author Information

Roger C. Parker is a noted authority on desktop publishing and newsletter design; he gives seminars throughout the U.S. and Australia. Among the 13 titles (exceeding 750,000 in print) he has written are the first editions of The Makeover Book and Newsletters From the Desktop, the previous four editions of Looking Good in Print, and Roger C. Parker's One-Minute Designer, and Looking Good in Print, Fifth Edition from Paraglyph Press.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available