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Author:   Jeanne Liedtka ,  Randy Salzman ,  Daisy Azer
Publisher:   Columbia University Press
Imprint:   Columbia Business School Publishing
ISBN:  

9780231226011

ISBN 10:   0231226012
Pages:   352
Publication Date:   28 July 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
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Table of Contents

Acknowledgments I. Why Design Thinking? 1. Catalyzing a Conversation for Change 2. How Do We Get There from Here? A Tale of Two Managers II. The Stories 3. Igniting Creative Confidence at US Health and Human Services 4. Including New Voices at The Kingwood Trust 5. Scaling Design Thinking at Monash Medical Centre 6. Turning Debate into Dialogue at the US Food and Drug Administration 7. Fostering Community Conversations in Iveragh, Ireland 8. Connecting—and Disconnecting—the Pieces at United Cerebral Palsy 9. The Power of Local at the Community Transportation Association of America 10. Bridging Technology and the Human Experience at the Transportation Security Administration 11. Making Innovation Safe at MasAgro 12. Integrating Design and Strategy at Children’s Health System of Texas III. Moving into Action: Bringing Design Thinking to Your Organization 13. The Four-Question Methodology in Action: Laying the Foundation 14. The Four-Question Methodology in Action: Ideas to Experiments 15. Building Organizational Capabilities Notes Index

Reviews

This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good. -- Toni Ungaretti, Johns Hopkins School of Education There is no doubt in my mind that Jeanne Liedtka is a leader in the fields of design thinking, human-centered design, and innovation in general. -- Reinhold Steinbeck, Center for Design Research, Stanford University The process of design thinking can be applied to the normally conservative and entrenched public, social, and educational sectors to start to solve big messy problems. -- David E. Smith, Center for Design Innovation Taken altogether, Design Thinking for the Greater Good: Innovation in the Social Sector, is an excellent resource. . . . it serves as a practical guide for those who want to undertake organizational change from Innovation I to Innovation II, in a social sector environment that focuses on meeting human needs. -- Brenda Sipe * The Foundation Review * Liedtka, Salzman, and Azer’s book makes an important contribution in outlining some of the challenges and opportunities of applying design-thinking behaviors and mind-sets in the social sector. They make a case for increasing the capacity needed to scale the approach across the sector, provide a framework for practitioners to apply it within their organizations, and offer case studies of organizations that have done so. -- Nadia Roumani * Stanford Social Innovation Review *

Author Information

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Her books include Solving Problems with Design Thinking (2013), Designing for Growth (2011), and The Designing for Growth Field Book (2013), all from Columbia University Press. Randy Salzman is a journalist and former communications professor. His work has been published in over one hundred magazines, journals, and newspapers, from the Wall Street Journal and the New York Times to Mother Jones, Bicycling, and Style. Daisy Azer is an entrepreneur, principal at Waterbrand Consulting Inc., and adjunct lecturer of design thinking at the Darden Graduate School of Business. Her career spans roles in business development and training and development in the financial industry, education, and technology.

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