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9781510757783

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In this age of accelerating complexity, it is a pleasure to be introduced to Wolfgang's beautifully illustrated book--to just settle back, smile, and be reminded of the forgotten, simple objects that we live with and enjoyed in the past, present, and future. --Charles W. Pelly, former president of the Industrial Designers Society of America and founder of BMW-Designworks An amazing time travel machine! This inventory of the iconic objects of our daily life is a reference for all of us, but also for our design schools and their students. --Maurille Lariviere, cofounder and president of The Sustainable Design School, Nice, France This collection is a timely reminder that not everything has been digitally transformed. Talented human beings, designers who care passionately about the people who will use their designs, continue to inspire. Form-making that will become iconic the way these are is not easy; but worth learning how. This is an exceptional guide in the quest. --RitaSue Siegel, founder and partner, RitaSue Siegel Resources Amazing how he has illustrated the everyday products we use that have become the symbol and representative image in our minds for a whole category of products, e.g., Carousel Projector, Apple MacIntosh, Walkman. Design is global. --Dana Wolcott, adjunct professor and lead innovation coach at Rochester Institute of Technology Wolfgang Joensson clearly understands what has timeless aesthetic value, extraordinary functionality and uplifts the visual spirit in all of us by what he has chosen to include in his informative and beautiful book. --Joseph Lembo, Lembo Design Inc.

"""In this age of accelerating complexity, it is a pleasure to be introduced to Wolfgang's beautifully illustrated book--to just settle back, smile, and be reminded of the forgotten, simple objects that we live with and enjoyed in the past, present, and future."" --Charles W. Pelly, former president of the Industrial Designers Society of America and founder of BMW-Designworks ""An amazing time travel machine! This inventory of the iconic objects of our daily life is a reference for all of us, but also for our design schools and their students."" --Maurille Larivière, cofounder and president of The Sustainable Design School, Nice, France ""This collection is a timely reminder that not everything has been digitally transformed. Talented human beings, designers who care passionately about the people who will use their designs, continue to inspire. Form-making that will become iconic the way these are is not easy; but worth learning how. This is an exceptional guide in the quest."" --RitaSue Siegel, founder and partner, RitaSue Siegel Resources ""Amazing how he has illustrated the everyday products we use that have become the symbol and representative image in our minds for a whole category of products, e.g., Carousel Projector, Apple MacIntosh, Walkman. Design is global."" --Dana Wolcott, adjunct professor and lead innovation coach at Rochester Institute of Technology ""Wolfgang Joensson clearly understands what has timeless aesthetic value, extraordinary functionality and uplifts the visual spirit in all of us by what he has chosen to include in his informative and beautiful book."" --Joseph Lembo, Lembo Design Inc."

""In this age of accelerating complexity, it is a pleasure to be introduced to Wolfgang's beautifully illustrated book--to just settle back, smile, and be reminded of the forgotten, simple objects that we live with and enjoyed in the past, present, and future."" --Charles W. Pelly, former president of the Industrial Designers Society of America and founder of BMW-Designworks ""An amazing time travel machine! This inventory of the iconic objects of our daily life is a reference for all of us, but also for our design schools and their students."" --Maurille Larivière, cofounder and president of The Sustainable Design School, Nice, France ""This collection is a timely reminder that not everything has been digitally transformed. Talented human beings, designers who care passionately about the people who will use their designs, continue to inspire. Form-making that will become iconic the way these are is not easy; but worth learning how. This is an exceptional guide in the quest."" --RitaSue Siegel, founder and partner, RitaSue Siegel Resources ""Amazing how he has illustrated the everyday products we use that have become the symbol and representative image in our minds for a whole category of products, e.g., Carousel Projector, Apple MacIntosh, Walkman. Design is global."" --Dana Wolcott, adjunct professor and lead innovation coach at Rochester Institute of Technology ""Wolfgang Joensson clearly understands what has timeless aesthetic value, extraordinary functionality and uplifts the visual spirit in all of us by what he has chosen to include in his informative and beautiful book."" --Joseph Lembo, Lembo Design Inc.

Author Information

Wolfgang Joensson is a South Africanborn German industrial designer and educator. Throughout his career, he has worked with international clients ranging from small startup companies to industrial giants, creating award-winning product, graphic, interface, and package design that can be found in shops and museums worldwide. He likes cocktails, cooking, culture, and conversation with clever people. He lives in Paris, France, and Corona del Mar, California.

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