Overview

This collection continues the successful Design for Business series, gathering work by scholars, researchers, and professionals that aim to raise awareness of design as a strategic business resource by consolidating it with other divergent, yet highly influential fields. Volume 3 covers such topics as the branding of a nation, care for the aging, public transportation, airports, workplace interiors, manufacturing, economic competitiveness, and public funding for new product development. First presented at the Design for Business research conference in Melbourne, Australia, the contributions assembled here will together keep pushing the interaction of design and business forward in productive, innovative ways.

Full Product Details

Author:   Doctor Gjoko Muratovski (University of Cincinnati) ,  A01
Publisher:   Intellect
Imprint:   Intellect Books
Dimensions:   Width: 22.90cm , Height: 1.60cm , Length: 22.90cm
Weight:   0.562kg
ISBN:  

9781783205431

ISBN 10:   1783205431
Pages:   228
Publication Date:   15 January 2016
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Preface, Kristin McCourtie Foreword, George Cairns The role of Design in Business, Gjoko Muratovski Models of design: Envisioning a future design education, Ken Friedman Are you on board? The role of design-led innovation in strengthening key partnerships within an Australian airport, Rebecca Price, Cara Wrigley and Alexander Dreiling Publicly funded design support for small and medium manufacturers: How it might be best managed, James Woudhuysen and Peter Ford Understanding, utilizing and valuing design tools in business, Rohan Doherty, Cara Wrigley and Judy Matthews New Zealand’s nation brand and its impact on exporting businesses, Eden Potter and Raul Sarrot Design for competitive advantage in capital goods, Robbie Napper Insights from Scotland’s first design-led innovation program for SMEs to enhance economic competitiveness and design leadership, Catherine Docherty and Jill MacBryde Applying design-led innovation in a not-for-profit aged care provider to create shared value, Erez Nusem, Aimee Defries and Cara Wrigley Is the interior design of your workplace honing or blunting your competitive edge?, Kellee Frith Gamification in design – A conversation with Søren Ingomar Petersen, Gjoko Muratovski  

Reviews

Gjoko Muratovski is head of the Communication Design Department and senior manager of the School of Art and Design at the Auckland University of Technology, where he is also director of the Design for Social Innovation Towards Sustainability Lab.

Author Information

Gjoko Muratovski is head of the Communication Design Department and senior manager of the School of Art and Design at the Auckland University of Technology, where he is also director of the Design for Social Innovation Towards Sustainability Lab.

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