Overview

Artificial intelligence (AI), immersive systems, and data-driven technologies have become increasingly embedded in organizational and societal infrastructures. The question is no longer whether technologies perform efficiently, but whether they are designed, adopted, and governed in ways that align with human values. Human-centered technologies represent a paradigm shift, one that emphasizes usability, emotional alignment, trust, ethics, sustainability, and societal impact alongside technological advancement. Further exploration may reveal the conceptual foundations, adoption mechanisms, and broader consequences of human-centered technological innovation. Design, Adoption, and Impact of Human-Centered Technologies explores how human-centered principles are embedded into the design of intelligent systems. It examines how individuals and organizations respond to these technologies, and how their implementation reshapes behaviors, strategies, and performance. This book covers topics such as e-commerce, interactive technologies, and sentiment analysis, and is a useful resource for business owners, engineers, academicians, researchers, and scientists.

Full Product Details

9798337399591

Table of Contents

Reviews

Author Information

Dr Sihem Ben Saad is an Assistant Professor of Marketing at the Higher School of Sciences and Technology of Design in Tunisia. She earned her Ph.D. in Marketing from IHEC – Carthage Institute of Higher Commercial Studies. Dr. Ben Saad has broad expertise across multiple domains and teaches courses in marketing fundamentals, distribution management, digital marketing, branding and consumer behavior, as well as project management, entrepreneurship, and corporate culture. Her research has been published in prestigious journals, including the Journal of Consumer Behaviour, European Journal of Marketing, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning, Journal of Marketing Management, International Journal of Contemporary Hospitality Management, and the Journal of Research in Marketing and Entrepreneurship, reflecting a significant scholarly impact in the field.

Tab Content 6

Countries Available