Der Handel Im Informationszeitalter: Konzepte -- Instrumente -- Umsetzung
Author:   Dirk Moehlenbruch ,  Michaela Hartmann ,  Dirk Mohlenbruch
Publisher:   Gabler Verlag
Edition:   2002 ed.
ISBN:  

9783409118538


Pages:   544
Publication Date:   28 January 2002
Format:   Hardback
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

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Der Handel Im Informationszeitalter: Konzepte -- Instrumente -- Umsetzung


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Overview

Renommierte Autoren aus Wissenschaft und Praxis nehmen Stellung zur zunehmenden Bedeutung des Produktionsfaktors Information und zeigen Wege zur Profilierung des Handels als Informationsspezialist auf.

Full Product Details

Author:   Dirk Moehlenbruch ,  Michaela Hartmann ,  Dirk Mohlenbruch
Publisher:   Gabler Verlag
Imprint:   Gabler Verlag
Edition:   2002 ed.
Weight:   1.024kg
ISBN:  

9783409118538


ISBN 10:   3409118535
Pages:   544
Publication Date:   28 January 2002
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.
Language:   German

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Prof. Dr. Dirk Moehlenbruch ist Professor der Betriebswirtschaftslehre, Marketing und Handel, an der Martin-Luther-Universitat Halle-Wittenberg. Dr. Michaela Hartmann ist wissenschaftliche Assistentin von Prof. Dr. Klaus Barth an der Universitat Duisburg.

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