Overview

Deploy Empathy will help you learn the skill of talking to your customers-learning to truly listen to them-so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you'll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you'll be able to interview customers and potential customers with confidence.

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9781737446606

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Michele Hansen is the co-founder of a software-as-a-service company, Geocodio. Prior to being an entrepreneur, Michele was a product manager. Michele is a frequent guest on podcasts and conference speaker. Originally from the US, she now lives in the Danish countryside. You can subscribe to the Deploy Empathy newsletter at deployempathy.com/newsletter.

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