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OverviewThis book analyses the image of female athletes in Kenyan newspapers. The image of female athletes was analysed because it is one of the most influential in socialization of young children by mass media.The years between 1980-2001 were selected for analysis because this period was the peak of worldwide advocacy for gender equality. In the selected period coverage of female athletes increased steadily. But there was a higher increase in photographic coverage than textual coverage. These implies that increased coverage of women by newspapers does not necessarily mean gender equality. It can also mean women are continually viewed as sex objects, as baits for attracting readers. Increase in photographic coverage can also mean tablodization of newspaper market in Kenya. This book is important for students and gender researchers who want to know more about the image of women in the mass media. Full Product DetailsAuthor: David KatiamboPublisher: LAP Lambert Academic Publishing Imprint: LAP Lambert Academic Publishing Dimensions: Width: 15.20cm , Height: 0.60cm , Length: 22.90cm Weight: 0.145kg ISBN: 9783843364775ISBN 10: 384336477 Pages: 92 Publication Date: 27 October 2010 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |