Demand and Supply Integration: The Key to World-Class Demand Forecasting, Second Edition
Author:   Mark A. Moon
Publisher:   De Gruyter
Edition:   2nd ed.
ISBN:  

9781501515156


Pages:   250
Publication Date:   09 April 2018
Recommended Age:   College Graduate Student
Format:   Paperback
Availability:   Available To Order   Availability explained
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Demand and Supply Integration: The Key to World-Class Demand Forecasting, Second Edition


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Author:   Mark A. Moon
Publisher:   De Gruyter
Imprint:   De Gruyter
Edition:   2nd ed.
Weight:   0.431kg
ISBN:  

9781501515156


ISBN 10:   1501515152
Pages:   250
Publication Date:   09 April 2018
Recommended Age:   College Graduate Student
Audience:   College/higher education ,  Tertiary & Higher Education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Chapter 1 Demand/Supply Integration Chapter 2 Demand Forecasting as a Management Process Chapter 3 Quantitative Forecasting Techniques Chapter 4 Qualitative Forecasting Techniques Chapter 5 Incorporating Market Intelligence into the Forecast Chapter 6 Performance Measurement Chapter 7 World-Class Demand Forecasting Chapter 8 Bringing it Back to Demand/Supply Integration: Managing the Demand Revie

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Dr. Mark A. Moon, Associate Professor, Department of Marketing and Supply Chain Management Head, University of Tennessee, USA

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