Delivering Tourism Intelligence: From Analysis to Action

Author:   Philip L. Pearce ,  Hera Oktadiana
Publisher:   Emerald Publishing Limited
Volume:   11
ISBN:  

9781787698109


Pages:   424
Publication Date:   08 November 2019
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Delivering Tourism Intelligence: From Analysis to Action


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Overview

Tourism researchers are feeling mounting pressure to answer an increasing number of questions from external agents which challenge the ability of their findings to deliver tangible change. Delivering Tourism Intelligence demonstrates that good academic analysis can deliver quality implications for a range of stakeholders. Contributions from authors across the continents serve to illustrate ways in which academic analysis can, and does, result in action. The chapters in this volume are organised into three parts: governance, planning and sustainability; consumer benefits and experiences; and benefits to entrepreneurs. The chapter authors provide a rich array of examples and cases from Europe, Africa, Asia and Australia, all of which reveal that academic studies can play a strong role in fostering positive changes relevant to the needs of varied stakeholders. Key themes revolve around the need for stakeholder trust, the ability of researchers to use tools for insights, the value of identifying new trends and tourism topics, the importance of understanding target markets, the usefulness of universities and researchers for providing training, and an appreciation of the time it takes for some ideas to be implemented. With individual chapters which address hotel management, destination management, markets and community sustainability, as well as public policy topics, this book will appeal to postgraduates studying in these areas as well as those practitioners and policy makers working in applied sectors.

Full Product Details

Author:   Philip L. Pearce ,  Hera Oktadiana
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Volume:   11
Weight:   0.700kg
ISBN:  

9781787698109


ISBN 10:   1787698106
Pages:   424
Publication Date:   08 November 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Offering an international selection of studies on how to bridge research and practice in the tourism industry, tourism researchers cover governance, planning, and sustainability; consumer benefits and experiences; and benefits to entrepreneurs and developing opportunities. Among their topics are empowering small rural communities through heritage tourism, implementing community-based tourism: after the eruption of Mount Merapi in Indonesia, understanding guests' dissatisfaction: application of data visualization tools, building small business networks: a knowledge transfer example, and experiential marketing on exhibitor performance: World Travel Mart London 2017. Distributed in North America by Turpin Distribution. -- Annotation (c)2019 * (protoview.com) *


Author Information

Philip L. Pearce is Foundation Professor of Tourism at James Cook University, Australia. He is interested in all aspects of tourist behavior and experience. Hera Oktadiana is Adjunct Senior Lecturer at James Cook University, Australia. Her research interests include the philosophy of tourism and hospitality education, curriculum design, as well as emerging markets, focusing especially on the growing area of Muslim tourists and their experiences.

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