Overview

Using more than 50 best practice examples from successful retailers globally, in this book retail thought leader and business strategist Dr Mark Dorgan offers a practical framework you can use to design and deliver a differentiated retail customer experience in the store and in multi-channel retailing. Using straight-forward descriptions of the key concepts, best practice cases and practical tool sets, the book offers retail teams and others who deal with consumers a clear and practical approach to delivering the customer experience in-store, on-line, on-mobile and across channels, tapping into both established retail best practices and strategies for responding to new consumer trends.

Full Product Details

9781453823989

Table of Contents

Reviews

Author Information

Dr Mark F. Dorgan has spent more than 20 years working with leading retailers and their suppliers globally. In addition to helping formulate business visions and strategies, he advises on and implements a broad range of business improvement approaches: delivering a differentiated customer experience, transforming performance in practice, unlocking the power of people, and deploying IT to best support the business. Mark has acted as a coach to senior executives across industries.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available