CIM Revision Cards: Delivering Customer Value
Author:   Ray Donnelly
Publisher:   Taylor & Francis Ltd
ISBN:  

9781856178518


Pages:   92
Publication Date:   27 August 2009
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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CIM Revision Cards: Delivering Customer Value


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Full Product Details

Author:   Ray Donnelly
Publisher:   Taylor & Francis Ltd
Imprint:   Elsevier Science Ltd
Dimensions:   Width: 10.50cm , Height: 1.00cm , Length: 14.80cm
Weight:   0.090kg
ISBN:  

9781856178518


ISBN 10:   185617851
Pages:   92
Publication Date:   27 August 2009
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Product proposition and brand management; Channel management; Managing marketing communications; Managing and achieving customers' service expectations through the marketing mix

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Ray Donnelly

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