Overview

Building a great product that customers love requires a variety of skills, mindsets, and techniques. Starting from the three pillars of customer focus, culture of Agility, and team empowerment, this book explains how to go from theory to practice. Building a great product requires working across the Five Dimensions of product management: Discover, Design, Develop, Deploy, and Deliver. Each dimension is important to deliver great products that customers love, and none can be shortcut. By having a ""5D"" vision of their product, innovators make sure to understand customer needs, design the right solution, build a great product, and deliver an awesome customer experience. Product managers and entrepreneurs face the continuous challenge of creating new solutions and deliver value to their customers. Too often companies of all sizes jump into building something without proper validation of the ideas. Many more struggle with the dynamics of building a new product or service, gaining market traction, making their early customers happy, all while building for scalability and reliability with limited resources. This book is designed for product managers, innovators, and entrepreneurs that need a guide to product management, that want to learn a variety of techniques to create products, and that seek continuous opportunities for learning and improving. The author shares stories from the trenches - lessons learned developing products and coaching companies large and small. The vivid case studies and examples provide practical insights into how different companies and leaders have implemented various techniques, and the challenges and difficult choices they faced. This is a book every product manager should have on their shelf.

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9780998985428

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Valerio Zanini is a Certified Scrum Trainer (CST) and a Certified Product Innovation Trainer (CPIT). He is passionate about creating products that customers love and developing the teams that make them a reality. As a Scrum and Product Management Trainer, he works with organizations worldwide to spark the adoption of Agile and Product practices.With more than 20 years of professional experience spanning software development, design thinking, and product innovation, he provides consulting and training to organizations of any size, helping them become more innovative with product mastery, agile, and design thinking. He was a Director of Product Development at Capital One where he led digital transformation initiatives for the retail bank division and transformed the manner in which customers interact with bankers. Before Capital One, Valerio was the cofounder and CEO of Goozex (sold in 2012), a Systems Engineer at Cisco, and the cofounder of one of the first web development companies in Italy.He is also the author of Sprint Your Way to Scrum: 50 Practical Tips to Accelerate Your Scrum (Washington, DC, 2021).

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