Overview

"Need to fix or improve product development? To better solve customer problems, be more productive, pivot more easily? You might have already tried what the industry has to offer - Agile frameworks, Big Tech practices, team empowerment, modern tools - but real improvement has been limited, slow, or unsustainable. This book is for you. In it, you'll discover: - A complete picture of what it takes to make meaningful, efficient, and sustainable improvement - 10 sequential, incremental, and holistic strategies to optimize value delivery - How to implement these strategies in your organization, whether it's product-oriented or project-oriented, traditional or agile or hybrid, single-team or scaled - An easy, process-agnostic, and nontechnical assessment that will show you which strategies to use now To help you apply everything in your context, the book also includes: - Dozens of real-life examples and a complete case study - Plain-language advice on people-first leadership, mindset, and systems thinking - Group discussion questions for leaders - Downloadable summaries and self-assessment questionnaires Not in this book: idealism, dogma, prescriptions, magic bullets. Get this practical guide now and start delivering better results. ""This is an invaluable resource for senior leaders who seek to foster a positive culture and build strong and effective product development teams."" -Alon Sabi, Head of Engineering ""Its insights make it a game-changer."" -Dinah Davis, VP of R&D ""This book exemplifies and explains in detail how to enable an entire human system inside a bigger complex context."" -Malene Krohn, Head of Product Development Excellence ""It's a refreshing departure from prescriptive approaches."" -Steve Rogalsky, VP of Product ""It will transform the way you approach your role."" -TK Balaji, CIO"

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9780988001671

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Reviews

"""This book is for executives who realize the system they lead is larger than just coders or a project management team, and who are looking to optimize the way their team works. It offers practical guidance without providing process recipes, being too philosophical, or treating employees as mere 'resources.'"" Tal Reichert, CTO, Greenscreens.ai ""This is a must-read for software development leaders and executives striving for excellence. Its insights make it a game-changer, and the 10 powerful strategies for optimizing value delivery are a treasure trove of actionable wisdom."" Dinah Davis, former VP of R&D, Arctic Wolf Networks ""Product people like frameworks but hate rules, and favor simplicity to complexity, but people + tech + orgs tangle up in complicated ways. This book unravels that knot with simple and clear advice that considers the whole messy human system, not just one department or specialty."" Andrew McGlinchey, VP Product, PropertyGuru, ex-Microsoft, ex-Google ""Discover a people-first systematic approach in Broza's groundbreaking book on technology product development and solution delivery. This is your compass to achieving remarkable results in this ever-evolving space, blending strategic insight and practical steps in every chapter. It will transform the way you approach your role."" TK Balaji, CIO, Post Consumer Brands ""So many leaders attempt to transform their organization by changing everything, but I've never seen that succeed. With Gil's book, leaders can now apply specific changes to create a more effective system of work. That's how to do a transformation of any kind."" Johanna Rothman, Consultant, author of *Manage Your Project Portfolio* ""Clearly and concisely written, this book presents a solid foundation followed by practical improvement strategies for advancing the performance of an organization. Particularly inspiring to me is the treatment of humanity in our professional lives as an asset rather than trying to minimize it in the name of efficiency."" Christopher Marsh, former VP Engineering at Comcast ""Gil's book provides a compelling guide for today's VUCA leaders looking for practical, systemic, people-first delivery strategies. Chock full of helpful advice, real-world stories, and context-based awareness, I can't think of a better guide for today's organizational leaders."" Bob Galen, Agile Coach, Agile Moose ""This book is an invaluable resource for leaders who seek to foster a positive culture and build strong and effective product development teams."" Alon Sabi, Head of Engineering, Breadstack Technologies"

Author Information

Gil Broza specializes in helping leaders solve their organization's product development problems. He also supports their non-software colleagues in creating real business agility in their teams. In the last 20 years, Gil has guided over 100 organizations in improving customer outcomes, team productivity, adaptability, collaboration, and engagement. To make improvements real and sustainable, Gil works with clients' unique value delivery contexts and focuses on leadership, mindset, and systemic management. Additionally, companies call on him to provide leadership advisory, organizational mindset workshops, and keynotes for internal events.

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