Overview

DEI is not dead, but it is misunderstood, misused and too often dismissed before it has a chance to work. The problem is not the idea of diversity, equity and inclusion, but the way it is packaged, performed and allowed to drift into meaninglessness. This book is not a glossy manual full of buzzwords. It is an honest, unfiltered look at how DEI gets reduced, diluted or derailed, and a reminder that it can only fail if we fail to engage with it properly. Have you ever rolled your eyes when ""diversity"" gets reduced to race or sex alone? Noticed how equity quietly disappears from the conversation? Felt the sting of ""black"" being used negatively in everyday language? Wondered why inclusion sometimes feels more like a slogan than a practice? You are not imagining it, and you are not alone. I am David: speaker, straight talker and corporate veteran of more than 20 years. I have seen the banners go up while the bias stays where it has always been. I have watched organisations celebrate progress while avoiding the uncomfortable work that actually creates change. And I have seen how quickly DEI becomes performance when no one insists on honesty or accountability. This book is my unapologetic take on what is broken, why it matters and how we stop retreating and start engaging with DEI in a way that is real. From George Floyd's murder to Trump 2.0, from workplace politics to pop culture, from unspoken biases to global events, I explore how DEI is shaped and reshaped, sometimes for the better and often for the worse. Nothing is off limits because the stakes are too high for half truths. If you are tired of jargon, allergic to corporate spin and ready for a DEI conversation that speaks plainly, this book is for you. It is not a rant. It is a rallying cry.

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9781919279602

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Author Information

David Otudeko is not your typical DEI specialist, and that is the point. With nearly 25 years in corporate life, he brings lived experience, wit and honesty to conversations about diversity, inclusion and what real equity looks like at work.A senior leader in financial services, David's career has spanned consulting, regulation, insurance and banking, giving him a grounded view of how organisations operate behind the headlines and why inclusion often breaks down in practice.He is an active DEI advocate, executive sponsor, mentor and speaker whose commentary has shaped industry conversations. In 2023, he received the Judges' Award for Contribution to the Industry at the InsuranceERM Awards and was named a finalist in the Black British Business Awards.Based in London, he enjoys retro gaming, mythology deep dives and dreaming about dogs he will one day own.

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