Defending Your Brand Against Imitation: Consumer Behaviour, Marketing Strategies and Legal Issues
Author:   Judith Lynne Zaichowsky
Publisher:   Bloomsbury Publishing Plc
ISBN:  

9780899308296


Pages:   200
Publication Date:   01 January 1995
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Defending Your Brand Against Imitation: Consumer Behaviour, Marketing Strategies and Legal Issues


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Author:   Judith Lynne Zaichowsky
Publisher:   Bloomsbury Publishing Plc
Imprint:   Quorum Books,U.S.
Dimensions:   Width: 15.50cm , Height: 2.20cm , Length: 23.50cm
Weight:   0.431kg
ISBN:  

9780899308296


ISBN 10:   0899308295
Pages:   200
Publication Date:   01 January 1995
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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