Deep Data Analytics for New Product Development
Author:   Walter R. Paczkowski
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367077754


Pages:   286
Publication Date:   03 March 2020
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Deep Data Analytics for New Product Development


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Author:   Walter R. Paczkowski
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.690kg
ISBN:  

9780367077754


ISBN 10:   0367077752
Pages:   286
Publication Date:   03 March 2020
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1 Introduction 2 Ideation: What Do You Do? 3 Develop: How Do You Do It? 4 Test: Will It Work and Sell? 5 Launch I: What Is the Marketing Mix? 6 Launch II: How Much Will Sell? 7 Track: Did You Succeed? 8 Resources: Making It Work

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Author Information

Walter R. Paczkowski worked at AT&T, AT&T Bell Labs, and AT&T Labs. He founded Data Analytics Corp., a statistical consulting company, in 2001. Dr. Paczkowski is also a part-time lecturer of economics at Rutgers University.

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