Full Product Details
Author: Dr. Harisur Rahman
Publisher: Lexington Books
Imprint: Lexington Books/Fortress Academic
Dimensions:
Width: 16.00cm
, Height: 2.40cm
, Length: 23.60cm
Weight: 0.608kg
ISBN: 9781666943160
ISBN 10: 1666943169
Pages: 318
Publication Date: 18 September 2024
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: Out of stock
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.
Reviews
"""This fascinating book will be intriguing not only to scholars in the fields of marketing, advertising, and media communications, but also to sociologists, anthropologists, and philosophers of human nature, since it addresses a broad range of hard and soft topics, from TV production and discourse analysis to the negotiation of cultural hegemony, representation of cultural values and ethics of social responsibility in Bangladesh broadcasting. The innovative mix of marketing strategy and cultural theory provides a meaningful link between advertising and larger cultural forces and will offer an indispensable guide for scholars, practitioners and students alike."" -- Timothy D. Malefyt, Fordham University ""Casting a critical eye on advertising in Bangladesh, Harisur Rahman cogently uncovers the hidden hegemonic intersection of commercials and big business. Analyzing multiple sources using multimodal discourse analysis, this fascinating study is an excellent resource for scholars of global advertising and Bangladesh culture and society."" -- Arthur Asa Berger, professor emeritus, San Francisco State University"
""This fascinating book will be intriguing not only to scholars in the fields of marketing, advertising, and media communications, but also to sociologists, anthropologists, and philosophers of human nature, since it addresses a broad range of hard and soft topics, from TV production and discourse analysis to the negotiation of cultural hegemony, representation of cultural values and ethics of social responsibility in Bangladesh broadcasting. The innovative mix of marketing strategy and cultural theory provides a meaningful link between advertising and larger cultural forces and will offer an indispensable guide for scholars, practitioners and students alike."" -- Timothy D. Malefyt, Fordham University ""Casting a critical eye on advertising in Bangladesh, Harisur Rahman cogently uncovers the hidden hegemonic intersection of commercials and big business. Analyzing multiple sources using multimodal discourse analysis, this fascinating study is an excellent resource for scholars of global advertising and Bangladesh culture and society."" -- Arthur Asa Berger, professor emeritus, San Francisco State University
Author Information
Harisur Rahman is associate professor in the Department of Political Science and Sociology at North South University.
