Deciphering Advertising, Art and Architecture: New Persuasion Techniques for Sophisticated Consumers
Author:   Graham Cairns
Publisher:   Libri Publishing
ISBN:  

9781907471155


Pages:   152
Publication Date:   30 December 2010
Format:   Paperback
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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Deciphering Advertising, Art and Architecture: New Persuasion Techniques for Sophisticated Consumers


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Overview

This fascinating account looks at the increasingly sophisticated methods used—not just in advertising campaigns but also in art and architecture—to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns.

Full Product Details

Author:   Graham Cairns
Publisher:   Libri Publishing
Imprint:   Libri Publishing
Dimensions:   Width: 15.20cm , Height: 1.00cm , Length: 22.90cm
Weight:   0.413kg
ISBN:  

9781907471155


ISBN 10:   1907471154
Pages:   152
Publication Date:   30 December 2010
Audience:   Professional and scholarly ,  Adult education ,  College/higher education ,  Professional & Vocational ,  Further / Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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Graham Cairns is the head of architecture and interior design at the Writtle School of Design in Essex, England, and the author of the Spanish language book The Architect Behind the Camera. He has worked in architectural studios in London and Hong Kong and has run a performing arts group called Hybrid Artworks.

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