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9780805860863

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A remarkable piece of work. Thought provoking and illuminating. This will be an influential book, critical for anyone studying marketplace deception. It will stretch your mind. - Jennifer Aaker, Stanford University Consumers today are inundated at every turn by complex and subtle forms of marketplace deception that they are ill-prepared to detect or deflect. This book by three of the most reputed scholars on persuasion is not only timely, but also thorough, insightful, and practical. It broadens and deepens the concept of marketplace deception through its review of relevant social science, while it also extends and specifies the range of skills that consumers of all ages must acquire to safeguard their best self-interests. This book should be must-reading for ethical leaders in professional marketing associations, for regulators and policy administrators, and for educators of the next generations of consumers. - David Glen Mick, University of Virginia Like any other powerful tool, marketing can be used for good or evil. The authors paint a vivid picture of the dark side of marketing. Persuaders who prey on vulnerable populations such as children and seniors have remained hidden while wielding their arsenal of marketing weapons. This book pulls them out of the shadows by describing their shapes, forms, and tactics. - Punam Anand Keller, Dartmouth University We know that deception in the marketplace exists. Now, Boush, Friestad, and Wright have provided us with a very thorough treatise on the topic. Most books that take on a discussion of a controversial topic present only the problem. These authors move the discussion forward with important insights as to how the consumer can begin to undertake self-protection against marketplace deception. It is both theory and research driven. It is thoughtful, stimulating and well written. - David W. Schumann, University of Tennessee

Author Information

David M. Boush is the head of the marketing department and Associate Professor of Marketing at the Lundquist College of Business, University of Oregon. He was previously a visiting professor at ESSEC, in Cergy-Pontoise, France, and has taught e-commerce classes in Mexico City, Buenos Aires, Santiago, and Bogota. Professor Boush's research on trust, consumer socialization, and brand equity has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Business Research, Journal of the Academy of Marketing Sciences, Journal of Public Policy & Marketing, and the Journal of International Business Studies. Marian Friestad is the Vice-Provost for Graduate Studies at the University of Oregon, and Professor of Marketing in the Lundquist College of Business. She was previously Dean of the Graduate School at Oregon, and a visiting scholar at Stanford University. Professor Friestad's research on persuasion and social influence has been heavily cited and won a best paper award from the Journal of Consumer Research. Her work has been published in the Journal of Consumer Research, Journal of Consumer Psychology, Psychology & Marketing, Journal of Public Policy & Marketing, and Communication Research. Peter Wright is the Edwin E. and June Woldt Cone Professor of Marketing at the Lundquist College of Business, University of Oregon. He was previously a professor and head of the marketing department at the Graduate School of Business, Stanford University, and a visiting scholar at the Harvard Business School. His work has been published in the Journal of Consumer Research, Journal of Personality and Social Psychology, Journal of Marketing Research, Journal of Public Policy & Marketing, Management Science, Journal of Marketing, and Journal of Applied Psychology.

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