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9781138848191

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'This book haunts us with more and more about how people live with death. In modern life there are these endless questions that are explored here. Issues of anticipation, of bereavement, or handling of the dead body, of living with its irrevocable fact of mortality. As we ponder what happens before, during, and after death; this book helps us to do that in a rich, highly detailed way.' - Sidney J. Levy, Professor, University of Arizona, USA 'Death isn't what it used to be. The immortality sought by transhumanists may not be new, but their technologies are. Latter day Cartesians may newly attempt to separate mind and body, but issues regarding the former vessel, grief, and memorialization of the spirit remain. Internet immortality, environmentalism, and modern medicine also alter the concerns and possibilities. This important volume pits everlasting questions against new techniques for treating and understanding death.' - Russell Belk, Professor, York University, Canada 'Death comes brilliantly to life in this volume of insightful research. From dark tourism, online memorials, and coffin erotica to eco-funerals, celebrity deaths, corpse carnivalism, and more, Dobscha's Death in a Consumer Culture provides a startling and valuable new view about how our culture of markets, media, and money interrelates with the reality and the long shadow of death.' - Robert Kozinets, Professor, York University, Canada 'This lively book provides stimulating new perspectives on death, and should generate productive thinking about how death and dying are central parts of the marketplace. The international cast of contributors offers both practical and theoretical insights into a spirited range of death-related topics that creatively reframes death as a consumer and market practice.' - Jonathan Schroeder, William A. Kern Professor, Rochester Institute of Technology, New York, USA

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Susan Dobscha is Professor of Marketing at Bentley University in Waltham, USA. She explores gender issues in marketing, particularly in the context of the Filene's Basement Bridal Event; consumer resistance to marketing tactics; and the role of consumption in a woman's transition into first-time motherhood. She has also studied sustainability issues related to consumer culture. She has written articles for Harvard Business Review, Journal of Public Policy and Marketing, Journal of Macromarketing, Consumption, Markets, and Culture, Marketing Education Review, Advances in Consumer Research, Developments in Marketing Science, and Advertising and Society Review, and has presented her work at numerous conferences. She recently co-chaired the 9th ACR Conference on Gender, Marketing, and Consumer Behavior.  

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