Overview

Buying a car can be a complicated, arduous process that often leaves customers wondering who they can trust, whether they should lease or buy their next car, what their trade-in is really worth, and whether they should purchase after-sale products like extended warranties. Steve Clifford relies on his twenty-seven years of experience owning and managing franchises for seven automobile makes to explain the inner-workings of a car dealership. Through his proven tools and insiders information, consumers will learn how to: identify decision makers in each dealership department; negotiate the price of a car before purchasing; take advantage of undisclosed dealer incentives; distinguish between rebates and low-interest loans; calculate a lease payment; and Negotiate a fair used car purchase. Dealing with a Dealership shares insightful and valuable information that teaches consumers how to cut through the complex maze of a car dealership, unlock the secrets to saving money on a purchase, and understand complicated paperwork that will ultimately lead to a fair deal.

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9781489715494

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Steve Clifford is a retired new car dealer who has owned and managed franchises for seven automobile makes in his twenty-seven years in the industry. He currently resides in southern California where he enjoys competing in long-distance open ocean sailing races.

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