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9781583478608

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Surekha Parekh (surekhaparekh@uk.ibm.com) is IBM's WW Marketing Portfolio Director, DB2 for z/OS. She has more than 25 years' experience in B2B Market Management across a broad range of IT products and solutions with proven results. Surekha currently leads the Marketing for DB2 for z/OS globally and is responsible for market strategy, planning, and execution of tactics in IBM. A successful campaign and brand manager, Surekha has led several IBM global campaigns, including the 30th Anniversary of DB2. She is customer-focused and understands the importance of Customer Relationship Management. She also leads the Social Media Strategy for Information Management on System z. Surekha is a member of Chartered Marketers. She represents IBM on the International DB2 User Group (IDUG) committee and is currently the IDUG Marketing Chair.

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